A/B Testing & App Analytics Services
Do not bring a product to market without the ability to view, measure, and gain insight from analytic data.
Implementing mobile app analytics tools and data tracking schemas ensure you can understand critical product data: customer acquisition funnels, engagement metrics, churn, retention, and lifetime value. We’ll establish key north star metrics and avoid overwhelming your organization with unactionable data.
A/B testing, offered when products reach a scale where they can be meaningfully performed, allows us to test hypotheses: e.g., copy, design, navigation, functional components, pricing, offers, or even entire product lines.
Our Analytics Implementation Process:
Identify
Working together we establish the key north star metrics for your product and industry.
Prioritize
Based on stage and highest value, we assist in focusing your tracking efforts on the right events and triggers.
Implement
Our app analytics services include tTechnical implementation of pixels, tags and dashboards by our team.
Insight
We’ll work with your team to establish a regular cadence for reviewing analytics data and measurements.
Iterate
As we grow we’ll make changes, additions and updates to your mobile app analytics stack.
Types of App Analytics Services
Product Event Analytics
Robust profiles of event types and properties crafted specifically for your product’s engagement actions create meaningful product usage data to learn from. Points of friction for users are uncovered by understanding their journey through your product.
Conversion Funnels & Attribution
All products require an ability to view detailed performance regarding their customer acquisition, drop-off, and marketing performance data. We provide this for all channels.
Business Dashboards
Mobile app analytics integration can be overwhelming. Translating data from multiple tools and internal product databases allows us to build highly actionable dashboards.
A/B & Multivariate Testing
Supporting A/B testing programs and high-volume testing at scale, we can implement the correct tools for making continuous product improvement a reality.
Cross-Platform Analytics Services
Complex products with data shared across applications requires the joining of data to create robust analytics insights that make sense across multiple platforms or digital products.
Data Warehousing & Advanced Analytics
The time comes when all businesses reach a scale where they need central data storage or advanced customer data CRMs – we can help tackle these complex problems.
Customer Experience Platform Integration
One important way to make use of analytics implementation is to power a customer experience platform that is able to deliver custom elements or communications to users based on their behavior within the product: offers via text message, abandon cart notifications via email, new follower notifications via in-app notifications.
Common Analytic Implementation Tools:
Data Warehousing
Google Firebase
Snowflake
CDP
Segment
Salesforce Data Cloud
Adobe Experience Cloud
Product Analytics & A/B Testing
Google Analytics
Amplitude
Mixpanel
Triple Whale
Customer Experience
Braze
One Signal
Attribution
AppsFlyer
Kochava
Relevant App Analytics Service Experience
Creatively
A suite of web and mobile app analytics tools and dashboards for Creatively including dashboards, event tags, and attribution tools. This helped Creatively understand where users were coming from and engagement across mobile applications and the web.
Refer
Ecommerce and product usage analytics for streaming videos within Refer allowed us to optimize purchase conversion funnels resulting in a 2x improvement in sales.
