User
Research
Services
Validate your strategy and product vision to ensure you get to market quickly and with the greatest potential for success
What does user research
mean at Studio?
Focus
Our user research services focus on understanding users' needs, behaviors, pain points, and thought processes; particularly with respect to how they perform tasks or interact with products and businesses like the one you may be seeking to launch or improve.
Iteration
User research should be performed early on in software development to create user journeys and a sufficient level of validation. User research should also happen both throughout and after development to test and iterate on designs and features with testing methods like usability studies and surveys.
Speed
It is possible to spend too much time on user testing and avoiding “analysis paralysis” is important. The most meaningful results from partnering with a user research agency come when an actual product is live in the hands of your users. Hence why we advocate for getting to market as quickly as possible to start iterative build, measure, and learn cycles.
Our Process
User Journeys
We’ll generate user journeys in our first discussions to identify issues for testing.
Competition
Our user research services include analyzing competitive products to identify opportunities for differentiation.
Script
Qualitative and quantitative questions will be drafted for use with test subjects.
Primary Research
We’ll assist in identifying and leading research efforts with key users.
Insight
Responses will be reviewed for trends and data will be used in product design.
Iterate
As necessary, we’ll repeat the process rapidly to confirm new directions and designs.
User Research Agency
Tools & Techniques
User interviews
Moderated interviews with internal stakeholders, experts and potential (or pre-existing) users to unlock insight into key user behaviors and points of friction.
Usability Studies
Observing product usage and task-based testing can identify issues or opportunities for metric improvements based on UX or visual design patterns.
Surveys
Creating repeatable quantitative and qualitative survey practices can ensure businesses have meaningful systems for ongoing user feedback.
A/B Testing
Measuring user actions with A/B testing combines analytics practices and research hypotheses to help products make improvements at scale.
Ethnographic
Studies & Shadowing
In-the-field observation and shadowing allow our team to get a practical understanding of how a product is used “in the wild”. This type of user research service is best used in cases where product usage has real-life or physical-world applications or when products are process-oriented.
In-Market Testing
Occasionally the only way to test a product concept is with live landing pages, real (potential) customers, or pre-sale waiting lists. This user research service helps determine a product’s potential in-market before committing fully to design and development.
Relevant experience
Love what you find
QVC parent company QRG (also owners of HSN) had the problem of an aging customer base and the need to attract a younger demographic. We created a Gen Z-centric platform that helped increase that customer base 3x within 6 months of launch.
View Case Study
Leveraging AI to modernize athlete management
Discussions with sports scientists, strength coaches, team managers and in-house analytics professionals at professional and collegiate sports organizations across the world helped us identify data intelligence gaps (like TBD) for this sports analytics platform.
