The power of live shopping

qvc Heroqvc Hero
Project Overview
E-commerce, streaming video, video on demand
2022 - 2023
Strategy, Product Design, iOS, Web
Tech Stack
Proprietary SDK leveraging Django, Python, React.js, Mux, AWS IVS, Headless Shopify, Klaviyo

Our Project Goals

QVC is the pioneer of home shopping - a network dedicated to a content-first retail experience with an extremely loyal customer base.

Our challenge was to make QVC relevant to a new, younger consumer - millennial women. Through market research and product strategy, we developed a digital product that leans on short-form video content popular across social platforms, while enabling better brand, product, and content discovery for our users.

Market Research

At the start of strategy, we focused on understanding current shopping patterns:

Who We Spoke To

We spoke to millennial women, took a deep dive into their group chats, and reviewed how competitors marketed to them.

Browsing Habits

We learned that browsing does not always equate to a specific product search nor purchase, and that for many, habitual browsing was half the fun.

Most were hesitant to try a new brand because of sizing questions, quality concerns, ease of returns, or simply because it was hard to discover those brands.


The Solution

Our product design centers around an engaging feed that serves short form shoppable videos to entertain, aid in discovery, and gain trust amongst our users.

The content is curated to highlight expert hosts who help browsers discover more easily and feel more informed and inspired during the shopping experience.

Custom Lovelle Components


In-depth Asset Library

Video Shopping
Live With Hosts

Follow &
Favorite Hosts

Shop Top Brands
& Products


Speed to Discovery

Fast intuitive swipe-able shopping videos leverage the speed with which users are discovering and browsing products on platforms like TikTok and Instagram.

iOS application with product cards along the bottom

Portrait Content

Mobile optimized content keeps users browsing in portrait. Portrait-first content enables a desktop experience that allows for interactive shopping.

fanned mobile portrait orientated portraits of people

User and Host Interaction

With Ask a Host, allow viewers to “come on stage” and interact with the host and audience - harking back to the call-in era for QVC. User submitted questions can be reviewed and played back, creating community and connection.

Question & Host Interaction feature with user submmitting a question & list of questions

Picture in Picture

Never Far from Entertainment.

Keep users close to the show with picture-in-picture. When they choose to explore a product keep their entertainment experience never more than a tap away.

Show playing over the top of a product page - picture in picture feature

Hosts as Communities

Create identities and styles with the hosts as focal points — the integration of the host-as-influencer focus for audiences seeking community and someone to trust.

Hosts as Communities feature with host profile and list of the hosts content

Occasions as Evergreen Content

Users can browse and discover through traditional navigation, which highlights occasion-based and show- based product collections.

Occasions as Evergreen Content feature with list of occasions to discover

Social Validation

Users are empowered to share groups of products to seek critical social validation with quick save lists.

Social Validation feature with various social platform share buttons
Wishlist for Jessie’s Wedding