Serving coffee and culture
Black Rifle Coffee Company approached us to build a next-generation loyalty program to activate and retain high value customers.
At the time, their loyalty program was disparate across channels, clunky to redeem, and confusing for users. Our goal was to unify loyalty across all consumer touch points, consider other avenues of community like events and media, and make redemption flexible and clear to customers.
Two-tier loyalty programs serve community focused brands by rewarding diehard fans but retaining simplicity for casual customers. Tiers create recognition amongst the community while points provide tangible value.
Cultivate long term brand stickiness through progressive ranks. Tenure-based ranks motivate high-value customers to stay engaged over the long term. Rank titles and mascots lean in to BRCC’s unique character storytelling opportunities.