Branding
Why We Love
Creating Brands
Our team has over20Yearsof branding experience for
startups of all sizes
Great branding is the foundation of a great digital product. Household brands like Apple and Google have set digital product users' expectations high. Because of this, a great brand is no longer a luxury, it's a requirement.
From startup branding to large enterprises, we work closely with our clients to establish the brand tone and visual language needed to build a great brand. Then, we integrate this into our product design work to bring everything to life.
How Can Branding
Elevate
your product
“A brand is the foundation of a company's tone and ethos.”
Today's world is becoming increasingly attuned to not just what is said, but how it's said; in addition, ethos, purpose and mission-driven companies are winning the hearts and minds of consumers.
A great brand ensures your product will resonate with your target audience.
The way a brand presents itself through its logo, color scheme, messaging, and overall aesthetic can influence how people feel about it and whether they are attracted to it (or repelled by it).
For example, a startup brand with bright, bold colors and a playful logo, while a brand with more muted tones and a minimalist design may appeal to a more mature and sophisticated audience.
A Great branding
agency for startups
helps in the following ways
Creates a unique identity that differentiates your products or services from those of competitors.
Builds customer loyalty, increases brand recognition, and creates a positive reputation in the market.
Attracts new customers, and makes it easier to introduce new products or services.
Our Process
Our startup branding efforts can be stand-alone but often run concurrently with our Strategy & Design efforts.
When we're designing and developing a product, we use a set of libraries that are defined by the brand. A design system and component library are important resources we need to ensure a consistent and thoughtful product.
We've outlined our typical branding process below:
Research & Moodboarding
Moodboarding is an essential step when beginning a startup branding exercise. It helps us group styles that we think will resonate with users and their needs. We look at what's out in the market today and compare visual examples of our findings. This is a good way to show the client what's already on the market.
brand tone
Establishing the brand tone is the pairing of brand voice with brand values. This sets the foundational principles of the logo directions. It also helps identify other elements like imagery and social media assets.
logo direction
After the exploration phase, we will create 3 to 4 logo directions. We love this part of the startup branding process since it's our opportunity to flex some creative muscle. In most cases, there will be a clear winner, but in other cases, we will pick elements we like from multiple directions and create a hybrid.
refinement & applications
Once a logo direction has been chosen, we will go through a refinement phase, where we iron out the imperfections and get it ready to be sent out into the world. We will also make sure that the logo translates well over multiple formats from large billboards to small email signatures. We want your startup brand to stand out.
When we're developing a product, we use a set of libraries that are defined by the brand. A design system and component library are important resources we need to ensure a consistent and thoughtful product
Delivery & marketing
Once everything is approved, we will provide a brand package (see below) that contains multiple elements. If we're also building a product for you, then we will then apply the brand throughout our design sprints. We're not just your startup branding agency partner for the short-term; we also offer continued support if you require marketing asset
What You receive in
a brand package
